American Airlines

Design ยท Branding

As part of a rebranding project, I was asked to choose a distinct airline, redesign their logo and website, then brand it in various ways. I chose to renew American Airlines, with the aim of a creating a new identity that has a reusable logo mark. A mock-up of the redesigned website can be found here.

The airline mark is an abstract ribbon formed into the letter 'A', to convey movement and flight, and shows the start and end point of a journey.

> Logo and mark

> Bording pass and Luggage tag

> London 2012 Olympics adverts: Archery, Gymnastics and Cycling

> 'Christmas traveller' advert

> 'DNA' and 'Stitch' adverts

> Commercial and Business Fleet